History of Tourism in Branson

Neil Sawford • June 28, 2024

History Of Tourism in Branson

History of Tourism in Branson


In 1960, tourism in Branson began to thrive, prompting the Missouri Pacific to suspend all passenger operations on its White River Line.

With so many people arriving by car, traffic on the twisting U.S. 65 from Springfield to Branson frequently delayed passage. To reduce the 75-mile route between Springfield and Branson to 40 miles, dynamite teams and earth-moving equipment helped create a new road through the limestone hills. Branson has long received an influx of visitors from adjacent Missouri communities since the construction of this new route.

Branson has become a popular tourist destination due to its gorgeous landscape, rich history, outstanding attractions, and exciting activities. The thrilling boat adventure in Branson is one of the newest things many visitors want to enjoy on the water. Check out these crucial Branson historical facts to learn more about the city's tourism history.


Early Beginnings

Tourism in Branson began to take root in the early 20th century. In 1894, Canadian mining expert William Henry Lynch purchased Marvel Cave, a natural wonder discovered by the Osage Indians around 1500 AD. Lynch transformed the cave into a tourist attraction, marking the start of Branson's appeal to visitors. By the 1920s, Marvel Cave drew significant attention, with tourists traveling far and wide to explore its depths.


Literary Influence

Harold Bell Wright moved to the Ozarks in 1898 and settled at the property of John and Anna Ross. Inspired by his lovely life in Branson, Missouri, Wright penned The Shepherd of the Hills, published in 1907 as a tribute to the grandeur of the Ozarks and its people. The novel's publication was a major success, with millions of copies sold.

The publication of "The Shepherd of the Hills" in 1907 significantly boosted tourism in Branson. The novel, which depicted the beauty of the Ozarks and the lives of its people, became a nationwide bestseller.


The story's setting attracted many fans to Branson, eager to see the real-life inspiration behind the book. In 1923, the Ross family's homestead, featured in the novel, was turned into a museum, further cementing Branson's status as a tourist destination.

Tourism to the area increased for over a decade after the book's publication, with many people inquiring about "Old Matt's Cabin," as Wright referred to the Ross Homestead in the novel. Lizzie McDaniel bought the Ross Homestead in 1923 and turned it into a museum. McDaniel was also the first to host the Shepherd of the Hills narrative reenactments on the homestead's lawn.


1959/1960s – Live Music Makes Its Mark in Branson

The Mabe brothers, known as the Baldknobbers, established Branson's reputation as the first city in Missouri to hold live entertainment events in 1959. The group's blend of country tunes and comedy became a great formula for the country music genre in Branson, which is still seen in many popular shows today.

The singing comedians relocated from their previous venue near Lake Taneycomo to their new theater on W. Country Rd.


Silver Dollar City and the Rise of Live Entertainment

Branson's tourism industry took another leap forward in 1960 with the opening of Silver Dollar City. Built around Marvel Cave by the Herschend family, Silver Dollar City featured an 1880s Ozark Mountain Village, complete with craftspeople, themed shops, and live entertainment. The park quickly became Missouri's most popular tourist attraction.

The same year, the Mabe brothers, the Baldknobbers, began performing country music and comedy shows in Branson. Their success established Branson as a live entertainment capital. This reputation continues today, with numerous theaters and performances drawing visitors year-round. Silver Dollar City is a favorite destination after a fantastic boat adventure in Branson.


1980s – More and More Things to Do in Branson

Visitors were drawn to the area by the live music shows in Branson and numerous other outdoor leisure activities. Branson has boosted its entertainment offerings and increased the length of stay for guests for many years.


1984 – Marvel Cave Opens for Tourists

Around 1500 AD, the Osage Indians found Marvel Cave for the first time. In 1541, the Spanish visited the area in search of the Fountain of Youth but were disappointed. St. Louis miners visited the location in 1869, searching for lead ore and marble, but were equally disappointed.

When Canadian mining expert William Henry Lynch learned about the Marvel Cave, he bought it. He relocated to the Ozarks with his two daughters to develop the Ozarks' first tourist attraction. Marvel Cave opened its doors to visitors in 1894 and has operated for nearly 50 years.


In 1950, the Herschend family leased the cave and made significant modifications to give tourists easy access. The Herschend family began the development of Silver Dollar City in 1960 when they erected an 1880s Ozark Mountain Village surrounding the entrance to Marvel Cave.

With so many tourist attractions in Branson, many guests who have had a good vacation in this renowned Midwest vacation location want to extend their stay and enjoy extra activities, such as a thrilling boat adventure in Branson.

February 14, 2025
The history of White River is always interesting to look back and see where most of the Missourians come from and how they've traveled from their roots. Its history will unpack the trunks belonging to the pioneers of the White River and share the memories with us. The cold waters of Table Rock Lake that come from the White River are some of the best spots where you can enjoy a thrilling adventure ride with a jet boat in Branson. The U.S. Army Corps of Engineers operates six dams in the White River Basin. These dams were created as a system to reduce the frequency and severity of floods. Moreover, it provides water supply, generates hydroelectric power, and provides minimum environmental to the Tri-lakes area in Branson. The White River Basin connects to the six lakes: Beaver, Table Rock Lake, Bull Shoals Lake, Norfolk, Greers Ferry, and Clearwater. The wild White River shaped Branson and other towns in the Ozarks region in the 1800s. Today, it continues to be a main economic concern for the area. In the first years of development of the White River in the early century, the river offered an essential link for travel and commerce, but the river also spread damage with its frequent flooding. In later years, after the damming of the river and while Branson became a popular tourist spot, the waterway and its lakes became the world's attractions in their own right. It draws visitors at first by the dozens and eventually by the millions. This is the time where most visitors flock to the Tri-lakes area. Most of them enjoy various lake activities like boating, fishing, swimming, and other great water adventures like riding a jet boat in Branson. In the year 1850s, businessmen in the region were looking for ways to access the 722-mile-long White River. An eventual connection then followed to the Mississippi River, where steamboat and barge traffic became the model of river transportation. Springfield, Missouri, became the largest settlement in the region, but it wasn't built in an accessible river. Loggers, farmers, and vegetable growers were looking for ways to get their products to market, but they could only use lightweight barges and keelboats to the shallow upper portion of the White River. In 1851, Missouri Legislature approved a project to remove the obstructions along the Missouri section of the White River and deepen the river's channel where possible. As a result, by 1853, steamboats could travel up the river from Arkansas as far as Forsyth in Missouri, which had been named the seat of Taney County in 1845. With this in mind, Forsyth quickly became a bustling town and center of travel and commerce in the region. After the Civil War, most of the new shallow-water paddleboats were able to travel to Forsyth and to the settlement that would become Branson today and eventually on to the mouth of the James River, providing more access to the downstream markets. However, the unpredictable depth of the river made boat travel beyond Forsyth unreliable and difficult. The travel on the lake that the river provided for five decades was eventually replaced by railroad travel that finally came to Branson in 1906. This dependable railroad travel for commerce made Branson start to flourish, which led to its incorporation as a city in 1912. After the railroad's arrival, the White River was impounded upstream from Forsyth by constructing Powersite Dam, White River's first dam and the central United State's first hydroelectric plant. During this period, Branson began to flourish. The city's train station was used as the railhead for the construction materials needed for Powersite Dam. During these years, the six lakes that connect to the White River were authorized by U.S. Congress, and it directed the U.S. Army Corps of Engineers to build dams in the Mississippi Valley to reduce flood damage and loss of life. The authorization came primarily in response to the great flood in 1927, which made the rivers flowed across the entire Mississippi River Valley. The subsequent floods in the 1930s and 1940s promoted legislation that spurred the construction of the six dams in the White River Basin. During heavy rain, the lakes that connect to the White River Basin catch a massive flow of waters coming from the White River. After rivers downstream begin to recede, the waters are released in a controlled fashion to the lakes. Without the lakes, the water would flow downriver uncontrolled.  It's clear to say now that the history of Branson and the surrounding region is inexplicably tied to the lakes where most of the tourists today come to enjoy great water activities that include adventure rides with the jet boat in Branson.
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In Branson you cannot just enjoy exciting activities. You will also experience a relaxing dining experience after a full day of the thrilling ride with the Runaway Mountain Coaster in Branson and Branson Jet Boats. Spending a great time in a restaurant is one of the best ways to relax in Branson after a full day of activities at the park. You can find many cheap restaurants that serve delicious cuisine at the park, such as Danna’s BBQ and Burger Shop, Vaskin’s Deli, Mel’s Hard Luck Diner, and Florentina’s Ristorante Italiano. Danna’s BBQ and Burger Shop is a great dining spot to spend a relaxing day after enjoying many exciting activities at Branson Mountain Adventure Park. This eclectic dining spot offers visitors fresh, old-fashioned barbecue cooking and other delectable dishes. This unique restaurant serves nothing fancy, just the freshest and the best meat dishes in town. The restaurant smoked the beef and pork for 12 to 14 hours each night over locally smoked hickory wood. All the meats they process are sourced from reputable vendors who meet their fat content and tenderness standards and are delivered several times a week to ensure freshness. Vaskin’s Deli, located near Branson Mountain Adventure Park, is another beautiful restaurant where you can also enjoy a relaxing day after you become tired. This vegetarian-friendly restaurant serves vegetarian food, deli food, and sandwiches, including the usual Middle Eastern/Mediterranean vegetarian dishes like falafel, hummus, tabouleh, and salads. This restaurant has excellent menu offerings, from sandwiches such as pastrami and cheese served on a wheat hoagie with homemade garlic mayo and mustard to curry chicken served on a bed of lettuce salad with tomatoes and onions. Mel’s Hard Luck Diner, located near the Runaway mountain coaster in Branson, is a 1950s restaurant that offers excellent food in a relaxing environment. Located on West State Highway 76 in Branson, the restaurant also features artists that entertain you while you dine. Florentina’s Ristorante Italiano is a famous Italian restaurant that you can also find near Branson Mountain Adventure Park. This Italian restaurant offers homemade sauces, authentic brick over pizzas, and signature creations made fresh daily, perfectly created in a relaxing atmosphere. Eating at Florentina’s Ristorante Italiano will let you enjoy a unique dining Italian style with glasses raised and dishes passing from hand to hand and enjoy with warm smiles and welcome arms. Try one of their specialities, such as Tiramisu, Spumoni Ice Cream, or even Crème Brulee if you crave desserts. Aside from enjoying a great time at these restaurants after a full day of fun activities at the park, there are many other ways to relax in Branson, such as the following: Tour a Winery With about three wineries in Branson, you could fill the whole day touring the wineries with wine tastings. You can enjoy wine tasting at wineries such as Mount Pleasant Winery, Lindwedel Winery, and Curling Vine Winery. Nothing is more exciting than tasting a glass or two with your partner in each winery that you take a tour of. Once you get inside any of these winery's facilities, you will not only get to try fine wines and food, but you will also get a souvenir wine glass, with the chance to bottle or own wine, browse the winery’s art gallery, and more. Take a Walk Through the Woods Taking a walk is also one of the ways to relax, especially if you stroll along marked trails, breathing in the fresh air as you take in the stunning natural sceneries surrounding you. During the spring and summer, you can enjoy a sea of lush and verdant green. In the fall, on the other hand, you’ll enjoy the beautiful foliage everywhere you turn. And in the winter, the stark brown trees highlight the fairy-like beauty of the snow-covered grounds. So, if you want to relax in Branson, don’t be contented with a great dining experience at some restaurants near the mountain coaster in Branson. You need to take on relaxing activities such as the ones enumerated above. 
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