The History of the Branson Landing

Neil Sawford • January 17, 2025

The History Of the Branson Landing


Branson Landing, a dynamic and vibrant commercial development, has become a cornerstone of Branson, Missouri’s tourism industry.

Situated along the scenic Lake Taneycomo waterfront, where many water enthusiasts come to enjoy boating in Branson, this dynamic shopping center seamlessly blends retail, dining, entertainment, and residential spaces, creating a bustling hub for visitors and locals alike. This article delves into the history of Branson Landing, tracing its journey from concept to its current status as an iconic destination.


The Concept and Planning Phase

The idea of Branson Landing was conceived in the late 1990s and early 2000s, as Branson sought to diversify its tourist attractions beyond the famous theaters and music shows. The city envisioned a development that would not only cater to tourists but also provide a vibrant community space for residents.

The aim was to create a unique waterfront destination that combined shopping, dining, and entertainment with a picturesque setting along Lake Taneycomo where water enthusiasts don’t want to miss a fantastic boating in Branson.


Development and Construction

In 2004, the ambitious project began to take shape as the City of Branson partnered with HCW Development Company. The developers aimed to transform 95 acres of lakefront property into a mixed-use space that would attract millions of visitors annually. The project represented a significant investment, with costs estimated at around $420 million.

Construction commenced in 2005, with the first phase focusing on infrastructure and the layout of the main promenade. A key feature of the development was the incorporation of a scenic boardwalk along the lake, providing stunning views and easy access to the water. The design also included a town square, an assortment of retail spaces, restaurants, and a variety of entertainment options.


Grand Opening and Early Years

Branson Landing officially opened its doors on May 25, 2006, with great fanfare. The grand opening was attended by thousands of visitors and featured a spectacular fireworks display and performances by well-known artists. The opening marked a new era for Branson, showcasing the city’s commitment to growth and innovation.

In its early years, Branson Landing quickly became a popular destination. The shopping district featured a mix of national chains and local boutiques, while the diverse array of restaurants offered culinary delights ranging from casual eats to fine dining.

The centerpiece of the Landing, a $7.5 million water fountain designed by Wet Design (the creators of the Bellagio fountains in Las Vegas), drew crowds with its choreographed water, light, and fire shows set to music.


Growth and Evolution

Over the years, Branson Landing has continued to evolve, expanding its offerings to keep pace with changing trends and visitor expectations. New stores and restaurants regularly replace older ones, ensuring a fresh and dynamic experience for repeat visitors. The development has also incorporated various entertainment venues, including a 5,000-seat amphitheater that hosts concerts, festivals, and community events.

Branson Landing’s residential component has also grown, with luxury apartments and condominiums attracting those who wish to live in the heart of the action. The combination of residential, commercial, and recreational spaces has created a vibrant community that pulses with activity year-round.

Impact on Branson

The impact of Branson Landing on the local economy and community has been substantial. It has not only provided a significant number of jobs but has also boosted tourism by offering an alternative to traditional theater-based attractions. Branson Landing has helped to broaden the city’s appeal, drawing in a more diverse crowd and contributing to the overall growth and development of the area.


Since its opening in June 2006, Branson Landing has become the most visited attraction in Branson, Missouri. This popular lifestyle center offers a variety of shopping, dining, and entertainment options. In 2008, Branson Landing received high praise within the shopping industry, winning first place from the International Council of Shopping Centers (ICSC) for its innovative design and construction of a mixed-use retail project.

From 2006 to 2012, Branson Landing generated over $3.3 billion in total spending and $1.1 billion in earnings, supported more than 7,000 full-time equivalent jobs, and contributed nearly $100 million in taxes from ongoing operations.

In Branson Landing, you can find a Bass Pro Shop, and in nearby Springfield, it features outdoor products for sports enthusiasts. The ever-popular Belk Department Store also features great shopping in Branson Landing. You can also find in Branson Landing the Father Time Clock and Collectibles that feature a full selection of modern and traditional clocks and other unique timepieces.

Five and Dime General Store in Branson Landing offers modern gifts and souvenirs in a traditional setting. You can also create your custom garment from among 20,000 designs of Integrity Design and Embroidery at Branson Landing.

The history of Branson Landing is a breathtaking tale of change, resiliency, and camaraderie. Branson Landing has served as a jumping-off place for many water enthusiasts looking to enjoy wonderful boating in Branson, from its inception to its current status as a bustling waterfront destination.


This well-liked holiday spot has exclusive shops and exciting activities that are unavailable elsewhere. Branson Landing is still a cherished landmark and a bright example of what can be accomplished with ambition, teamwork, and a dedication to excellence even as it grows and changes.

Ways to Relax in Branson

By Neil Sawford • January 3, 2025
In Branson you cannot just enjoy exciting activities. You will also experience a relaxing dining experience after a full day of the thrilling ride with the Runaway Mountain Coaster in Branson and Branson Jet Boats. Spending a great time in a restaurant is one of the best ways to relax in Branson after a full day of activities at the park. You can find many cheap restaurants that serve delicious cuisine at the park, such as Danna’s BBQ and Burger Shop, Vaskin’s Deli, Mel’s Hard Luck Diner, and Florentina’s Ristorante Italiano. Danna’s BBQ and Burger Shop is a great dining spot to spend a relaxing day after enjoying many exciting activities at Branson Mountain Adventure Park. This eclectic dining spot offers visitors fresh, old-fashioned barbecue cooking and other delectable dishes. This unique restaurant serves nothing fancy, just the freshest and the best meat dishes in town. The restaurant smoked the beef and pork for 12 to 14 hours each night over locally smoked hickory wood. All the meats they process are sourced from reputable vendors who meet their fat content and tenderness standards and are delivered several times a week to ensure freshness. Vaskin’s Deli, located near Branson Mountain Adventure Park, is another beautiful restaurant where you can also enjoy a relaxing day after you become tired. This vegetarian-friendly restaurant serves vegetarian food, deli food, and sandwiches, including the usual Middle Eastern/Mediterranean vegetarian dishes like falafel, hummus, tabouleh, and salads. This restaurant has excellent menu offerings, from sandwiches such as pastrami and cheese served on a wheat hoagie with homemade garlic mayo and mustard to curry chicken served on a bed of lettuce salad with tomatoes and onions. Mel’s Hard Luck Diner, located near the Runaway mountain coaster in Branson, is a 1950s restaurant that offers excellent food in a relaxing environment. Located on West State Highway 76 in Branson, the restaurant also features artists that entertain you while you dine. Florentina’s Ristorante Italiano is a famous Italian restaurant that you can also find near Branson Mountain Adventure Park. This Italian restaurant offers homemade sauces, authentic brick over pizzas, and signature creations made fresh daily, perfectly created in a relaxing atmosphere. Eating at Florentina’s Ristorante Italiano will let you enjoy a unique dining Italian style with glasses raised and dishes passing from hand to hand and enjoy with warm smiles and welcome arms. Try one of their specialities, such as Tiramisu, Spumoni Ice Cream, or even Crème Brulee if you crave desserts. Aside from enjoying a great time at these restaurants after a full day of fun activities at the park, there are many other ways to relax in Branson, such as the following: Tour a Winery With about three wineries in Branson, you could fill the whole day touring the wineries with wine tastings. You can enjoy wine tasting at wineries such as Mount Pleasant Winery, Lindwedel Winery, and Curling Vine Winery. Nothing is more exciting than tasting a glass or two with your partner in each winery that you take a tour of. Once you get inside any of these winery's facilities, you will not only get to try fine wines and food, but you will also get a souvenir wine glass, with the chance to bottle or own wine, browse the winery’s art gallery, and more. Take a Walk Through the Woods Taking a walk is also one of the ways to relax, especially if you stroll along marked trails, breathing in the fresh air as you take in the stunning natural sceneries surrounding you. During the spring and summer, you can enjoy a sea of lush and verdant green. In the fall, on the other hand, you’ll enjoy the beautiful foliage everywhere you turn. And in the winter, the stark brown trees highlight the fairy-like beauty of the snow-covered grounds. So, if you want to relax in Branson, don’t be contented with a great dining experience at some restaurants near the mountain coaster in Branson. You need to take on relaxing activities such as the ones enumerated above. 

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Bring Your Group to Branson

By Neil Sawford • October 25, 2024
Bring Your Group to Branson Arranging some thrilling activities and experiences for the group members if you intend to take your group to Branson is a good idea. Look for well-known locations ideal for holding group meetings, and list team-building activities and experiences that can be enjoyed all day. Here is a list of popular Branson attractions to which you should take your party seriously. Runaway Mountain Coaster Every group member can enjoy a one-of-a-kind coaster ride that leverages the topography and natural elevation fluctuations to give an exhilarating journey of a lifetime by taking a thrilling ride on the mountain coaster in Branson. To guarantee a safe journey, individuals are seated in separate carts. The carts are propelled to the top by a chain similar to those used on regular roller coasters, allowing riders to enjoy spectacular views. A unique and exhilarating ride adventure can be enjoyed instantly when carts are unleashed at the top of the mountain and sent rolling down the hill. Branson Jet Boats You and your group can decide to take a water adventure ride on the Branson Jet Boats after an exhilarating ride on the mountain coaster in Branson. You will be able to witness the fabled Ozark woodlands and cliffs, the beautiful waters of Lake Taneycomo, and breathtaking lakefront vistas during a fantastic trip in a jet boat for the entire group. As the jet boat cruises along the lake, you will get to take in the breathtaking vistas and enjoy water splashes as the boat slides over the lake's clear, sapphire-blue waters. Jet boating is a unique lake excursion that combines the adrenaline of speeding down the river with unrivaled lakeside vistas. Branson Scenic Railway Groups can embark on an exhilarating journey with the Branson Scenic Railway train tour, which travels 40 miles round trip to mountain locations only accessible by train. It's about an hour and 45 minutes journey during the excursion. As the train travels, you'll enjoy a quiet moment in the first-class dining car. You'll be given hot cocoa, delicious baked cookies, and a gift of a unique commemorative mug. You can view many incredible sights, including theaters, live entertainment venues, outlet malls, and specialty shops, as the tour moves through downtown and draws to a close. Showboat Branson Belle Your group may rediscover the romance and majesty of those old riverboat days on a lake cruise on the Showboat Branson Belle! The grand paddle wheel boat from the 1890s with 700 seats is the perfect setting for your group gathering or business outing! Three food courses and a lively show include singing, dancing, comedy, and more during the tranquil and beautiful cruising on Table Rock Lake. Titanic Museum In Branson, the Titanic has been faithfully recreated. Your group can forge strong emotional bonds with accident survivors by seeing the Titanic Museum and hearing their testimonies and views. About 400 objects are on display as you walk through the museum. With attractions like walking through the first-class cabins, the bridge, the grand staircase, and even touching an iceberg, the Titanic Museum offers more than just a standard museum visit. Dolly Parton's Stampede Dinner Show A spectacular performance featuring 32 magnificent horses, ostrich races, stunt riding, and audience participation in a friendly North/South competition will undoubtedly be enjoyed by your company. A four-course dinner featuring a creamy vegetable soup, whole rotisserie chicken, hickory-smoked barbecue pork loin, corn on the cob, herb-basted potato wedges, and an apple turnover for dessert will be provided to you as you watch the performance! If you and your group have enjoyed a great time visiting many popular attractions in this part of the world, why not let them experience an adventure ride on a mountain coaster or jet boat in Branson ?

History of Branson's Lake Taneycomo

By Neil Sawford • October 18, 2024
This History of Branson's Lake Taneycomo Branson is home to three stunning lakes: Table Rock Lake, Bull Shoals Lake, and Lake Taneycomo. With its calm waters, the beautiful Lake Taneycomo offers more water recreation opportunities for individuals of all ages, including boating, fishing, swimming, and even scuba diving. This artificial lake in Taney County was created from a segment of the White River. The name of the river comes from the county it is in. Water sports enthusiasts constantly come to Lake Taneycomo for more exhilarating water activities, such as a fantastic adventure ride on a jetboat in Branson. When the White River was obstructed by the Powersite Dam in Forsyth, Missouri, in 1913, Lake Taneycomo was created. From 1913 to 1958, it was a lake with warm water. In the 1920s and 1930s, tourists started to swarm the lake and the nearby towns of Branson and Rockaway Beach. Visitors were drawn to the stunning and crystal-clear waters of Lake Taneycomo for activities like water skiing, boating, fishing, sunning, and swimming. The lakeside communities had restaurants, lodging, and amusement centers, including skee ball and bumper cars. After the Table Rock Dam was built in 1958, Lake Taneycomo's water source changed. The White River's flowing waters transformed Table Rock Lake's bottom tailwater into Lake Taneycomo by pouring from the dam overflow. The deep tailwaters of Table Rock Lake are released via the dam into Lake Taneycomo. The cold water of Lake Taneycomo made swimming and other water activities challenging. Rockaway Beach saw a decline in visitors as Branson and Table Rock Lake saw an increase. Up until 1958, the White River was a lake with warm water. After the Table Rock Dam was built in August 1958, the water for Lake Taneycomo originates from the lake's bottom. The lake's temperature has remained in the mid-50s ever since. As you might anticipate, this change has reduced the number of people swimming near the Rockaway Trout Fishing on Lake Taneycomo Beach region. Many tourists who planned to swim in the lake instead chose to partake in other activities like an exciting adventure ride on a jetboat in Branson. Put, swimming in a chilly lake was not enticing. Both lake and river characteristics can be seen in Lake Taneycomo. Wading and bank trout fishing is possible in the shallow cooler water near the Table Rock Dam, which has an average temperature of 48 degrees Fahrenheit (9 degrees Celsius) and resembles a river. The average temperature of Lake Taneycomo climbs near the Powersite Dam in Forsyth, and the lake's depth exceeds 50 feet (15 meters). When Table Rock Dam produces electricity, the river's current is quite strong over its whole length, the water cools, and it turns into an intense, swift-moving river. The water's depth, temperature, and speed depend on how many generators are being used to produce energy at Table Rock Dam. Because of the frigid water at Lake Taneycomo, anglers quickly learned that the lake had become a top spot for trout fishing. Whether you want to fly fish or use other techniques, finding a better location to catch trout will take a lot of work. Following the completion of the Shepherd of the Hills Fish Hatchery in 1957, Lake Taneycomo was transformed into one of the most popular locations for year-round trout fishing. At any time of year, finding no fishermen on the lake is unusual. Lake Taneycomo combines the most significant aspects of rivers and lakes, making it the perfect location for boating, sightseeing, fishing, hiking, and other water sports. Although Lake Taneycomo is well-known for its trout fishing, it also offers a range of leisure activities, including hiking, sightseeing, hunting, fishing, swimming, boating, and water skiing. The restaurants, hotels, shops, and performances in the Branson region are accessible to visitors to Lake Taneycomo. After spending significant time in Branson Landing, travelers who want to extend their aquatic adventure frequently head to the lake. Although tourism at Lake Taneycomo has fallen significantly, fishermen discovered that the lake's cold water made it one of the best trout fishing lakes in the country. In 1957, the Missouri Department of Conservation built the Shepherd of the Hills Trout Hatchery. All types of trout fishing, including fly fishing, artificial bait, and live bait fishing, are permitted year-round at Lake Taneycomo. Visitors who want to see the natural beauty of the lakefront often travel to Lake Taneycomo. Visitors to Lake Taneycomo come to enjoy a meal at a floating restaurant, a stroll along the promenade, or a show at Branson Landing Promenade featuring stunning fountains. People commonly travel to the lake to shop and eat at the numerous excellent restaurants at Branson Landing. Branson Jet Boat from Branson Landing also offers a regular river tour of this lake. Many travels to Lake Taneycomo to escape the hectic city life, find tranquility, and enjoy the lovely surroundings. Lake Taneycomo is known as the most popular tourist destination in the region as it offers many fantastic water activities that every thrill-seeker wants to enjoy, including the newest water adventure ride on a jetboat in Branson.
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