The History of Tourism in Branson

Neil Sawford • September 13, 2024

The History Of Tourism in Branson

The History of Tourism in Branson


Branson's tourism industry took off in 1960, so much so that Missouri Pacific stopped passenger service on its White River Line. Traffic on the winding U.S. 65 from Springfield to Branson often delayed passage since many people arrived by automobile.

A new road through the limestone hills was constructed with the assistance of dynamite teams and earth-moving equipment, cutting the 75-mile distance between Springfield and Branson down to 40 miles. After this new road was built, Branson has long seen a surge in visitors from nearby Missouri cities.

Branson's stunning scenery, fascinating history, amazing sights, and thrilling activities have made it a well-liked tourist destination. The exciting river journey on a jetboat in Branson is one of the newest attractions that many people want to experience.

See more about Branson's tourism history by reading important historical facts.



Marvel Cave was first discovered by the Osage Indians about 1500 AD. The Spanish came to the region in 1541 hoping to find the Fountain of Youth and were let down. In 1869, miners from St. Louis went there hoping to find marble and lead ore, but they left just as disappointed.

William Henry Lynch, a mining specialist from Canada, discovered the Marvel Cave, bought it, and moved to the Ozarks with his two daughters to become the region's first tourist destination. Marvel Cave has been operating for almost 50 years, initially welcoming visitors in 1894.

The Herschend family leased the cave in 1950 and performed substantial renovations to facilitate simple access for visitors. The Herschend family built an 1880s Ozark Mountain Village around Marvel Cave's entrance in 1960, marking the start of Silver Dollar City's development.

1907 – Shepherd of the Hills Puts the Ozarks on the Map

Aspiring writer Harold Bell Wright from Kansas relocated to the Ozarks in 1898, settling on John and Anna Ross's land. Wright wrote The Shepherd of the Hills, a 1907 publication that honored the magnificence of the Ozarks and its people, as an homage to the beauty of his delightful life in Branson, Missouri. After being published, the book was a huge hit, selling millions of copies.

For over ten years following the book's release, there was a surge in tourism in the region, with many visitors asking questions about "Old Matt's Cabin," as Wright called the Ross Homestead in the book. In 1923, Lizzie McDaniel purchased the Ross Homestead and converted it into a museum. McDaniel staged the first Shepherd of the Hills reenactments on the homestead's lawn.


1910s – Rockaway Beach Becomes a Vacation Hot Spot

Constructed in 1913, the Ozark Beach Dam provided water to Lake Taneycomo. She facilitated the development of the nearby vacation resort of Rockaway Beach. After the surrounding community grew, tourists eager to enjoy boating, fishing, and swimming in Lake Taneycomo's waters arrived.

Most tourists to Rockaway Beach get there by boat from the White River Line Railway depot in nearby Hollister, Missouri, located on Lake Taneycomo. Today, Lake Taneycomo makes it a great destination to enjoy a thrilling river journey on a jetboat in Branson.

Before Table Rock Lake was created in 1959 due to the Table Rock Dam, Rockaway Beach was well-liked for a long time. As the lake at Rockaway grew unsafe for swimming, the resort lost its appeal as a holiday destination.

Conversely, Rockaway Beach has reinvented itself as a quaint village on the lake, offering some of the country's greatest trout fishing.


1959/1960s – Live Music Starts in Branson

In 1959, the Mabe brothers, also referred to as the Baldknobbers, made Branson famous by being the first Missouri community to host live entertainment events. The group's combination of humor and country music created a winning formula for the genre in Branson and is still featured in many hit performances. The singing comedians moved to a new theater on W. Taneycomo from their old location near Lake Taneycomo Country Road.

Moreover, Branson is fast emerging as one of the country's premier golf destinations, partly because of Johnny Morris, the founder of Bass Pro Shops, who made significant investments there. Five nationally acclaimed golf courses may be found near Morris's Big Cedar Lodge, an opulent forest resort south of Branson. Branson is one of the nation's greatest and most stunning golf destinations, home to Big Cedar Golf and numerous other award-winning golf courses.

Branson is steadfast in providing a holiday spot that appeals to all travelers. Branson continues to expand, drawing tourists for decades due to its natural beauty, outdoor leisure opportunities, live music events, and family attractions.



With so many tourist attractions in this most visited city in Missouri, many guests who have had a wonderful vacation here want to extend their stay and enjoy even more of their time with fascinating water adventures, such as on a thrilling river journey on a jetboat in Branson.

By Neil Sawford April 18, 2025
Cool Off At the Branson Landing This Summer Stop by Branson Landing for a day of great shopping, delicious food, and a breathtaking fountain show when visiting Branson. You can have a great time at the Landing by checking out the hundreds of shops, restaurants, and great shopping at Belk Department Store, which has a lot of brand-name items, and Bass Pro Shops, which has everything you need for your sports adventure. After getting your heart racing on one of Branson's roller coasters, this fantastic shopping destination is the perfect place to relax and cool off and even take a river cruise . Belk Department Store This long-running department store franchise in Branson Landing sells name-brand apparel, accessories, cosmetics, and household goods. Several of the nation's top fashion designers and national brands are distributed through the Belk Department Store. Jones New York, Liz Claiborne, Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger, Lee, Levi, Nike, Reebok, Bali, Esteé Lauder, Lancôme, Clinique, and more brands are among them. This is a terrific place to shop after a fun day on the Branson roller coasters because you can get a range of essential items for your home. Bass Pro Shops This famous Branson Landing retail shop specializes in outdoor recreation like hunting, fishing, camping, and ATVs. Visit the Tracker Boat Showroom and learn about the try-before-you-buy program for serious buyers. The Bass Pro Shops, located inside Branson Landing, is one of the best stores in the area that no sports enthusiast should skip out on visiting. This prominent sports shop sells everything related to sports, including fishing, hunting, camping, marine, gifts, boats, sportswear, and much more. Andy B's Bowl Social Andy B's is a high-end restaurant and bar where you may spend the evening bowling, playing games, watching entertainment, and more. Bowling, arcade games, virtual reality, private karaoke rooms, classic table games, escape rooms, and a full-service restaurant featuring food other than standard bowling alley fare are all on the menu. This one-of-a-kind night place has something for everyone, whether you're searching for the perfect family night out or a hopping afternoon hangout. Andy B's is the ideal spot to spend time with friends, with nine bowling lanes, private karaoke rooms, escape rooms, ping pong, and more. Everyone may enjoy an evening of excellent competitions of your favorite games with friends at Andy B's. Mellow Mushroom Branson Stone-baked pizzas, subs, salads, and vegan and gluten-free alternatives are all available! Yellow Mushroom Pizza Bakers have been serving fresh, stone-baked pizzas since 1993. They provide high-quality food and outstanding service to assist you in enjoying fantastic food. Their hand-tossed, stone-baked southern pizza is well-known. Their pies are crafted with fresh ingredients, and their spring water crust is tasty and unique. Mellow Mushroom is a new pizza business growing increasingly popular in the center of Branson. This popular chain restaurant in Branson is conveniently located inside the Branson Landing shopping area and serves a vibrantly cooked stone-baked pizza that goes well with beer and wine. Arcade City Every visitor to Arcade City will find this unique hangout an ideal spot to cool off because everyone is treated like a VIP. This entertainment establishment welcomes everyone for an unforgettable evening filled with fascinating games. With games for the entire family and rewards, you will undoubtedly bring back beautiful memories. Visitors of all ages will have a fantastic time at Arcade City, which offers a perfect blend of entertainment and excitement. Guy Fieri's Branson Kitchen + Bar An acclaimed chef owns this laid-back eatery, which serves ribs, nachos, burgers, wings, and beverages. Guy Fieri's Branson Kitchen is owned by an Emmy-winning chef and author Guy Fieri who recently opened a restaurant and bar. Chef Fieri exhibits his distinct, robust flavors through trademark sandwiches, scratch-made meals, house-smoked meats, and delectable desserts. Smith Creek Moonshine Branson Landing A classic truck sits in the dining area of this moonshine and innovative burger joint. Smith Creek Tanger Outlets and Branson Landing both offer moonshine tasting. A moonshine-tasting bar, a restaurant serving homemade hamburgers, and a retail store selling bottled shine, shirts, jams, sauces, and dry rubs are all available inside this one-of-a-kind establishment. Ramata Italian This lakeside Italian restaurant is nestled within the award-winning Branson Landing shopping complex. Ramata Italian offers traditional Italian cuisine, handcrafted drinks made with fresh ingredients, a comprehensive wine list, and the option to dine al fresco on the terrace overlooking Lake Taneycomo. Cool off with Branson Jet Boats The convenient position of Branson Landing provides quick access to the calm waters of Lake Taneycomo, allowing you to enjoy a magnificent river excursion with the Branson Jet Boats. This jet-powered boat departs from Branson Landing and will carry you up and down the lake for a unique adventure trip where passengers become excited when the chilly waters splash on their faces. Many thrill seekers who have enjoyed a thrilling ride on Branson roller coasters frequently spend a terrific time at a shopping center such as Branson Landing, where they may cool off, including a fantastic river cruise with Branson Jet Boats.
By Neil Sawford April 11, 2025
Cool Off With A Lake Tour & Other Adventures This Summer
By Neil Sawford April 4, 2025
Ride a Mountain Coaster & Ride a Jet Boat This Summer! Skiing, hiking, mountain biking, a thrilling ride on a mountain coaster, and a jet boat adventure ride on the river may be the first activities that come to mind when considering exciting summer activities. One of the many popular summer activities for thrill seekers is a thrilling adventure ride on the Branson Mountain Coaster. Branson Mountain Adventure Park, home to the first mountain coaster in this renowned Midwest holiday destination, offers an intriguing rendition of this thrill rides in a natural mountain backdrop. This thrilling uphill ride on a Branson mountain coaster lets you see the stunning Ozark landscape up close, admire nature's grandeur, and watch other rides return to base. You will be released from the cable once you reach the hill's summit, and the mountain coaster will then be under your control. When the speed becomes too high, pull the brake handles to slow down or push them forward to increase the speed. Most coaster riders prefer to go fast to enjoy the full excitement of the 3000 feet of track as it spirals, descends, and curves down the mountain. The daring adventurer can reach up to 30 mph as they sprint to the finish line. Taking a thrilling trip on the Mountain Coaster at Branson Mountain Adventure Park allows every coaster enthusiast to enjoy a one-of-a-kind coaster ride that harnesses the lay of the land and natural elevation variations to produce an exhilarating ride around the area. Passengers are seated in individual carts designed to ensure a safe trip. The carts are propelled to the summit by a chain similar to typical roller coasters. Carts are released at the top of the mountain to travel down the hill, snaking in and out and around trills and hills for a thrilling and unique ride adventure. These low-profile mountain coasters are carefully intended to be as inconspicuous as possible while providing a fantastic adventure ride in Branson Mountain Adventure Park. The carts are uniquely designed to give riders ride control through patented braking technology. They will have you covered whether you are a roller coaster thrill-seeker or want to take a beautiful journey down the hill and enjoy an unrivaled view of the Branson skyline. After riding the Branson Mountain Coaster for the first time this summer, try an even more thrilling ride on the Branson Jet Boat, where you will find it exciting to experience a unique river adventure. A guided trip on the jet boat allows you to enjoy all of the excitement that the crystal clear waters of Lake Taneycomo have to offer from a unique perspective point, unlike any other Branson adventure. Anybody will find it exciting to experience a terrific ride experience on Lake Taneycomo with Branson Jet Boat. Once your Branson Jet Boat lake adventure begins, you will embark from the dock at Branson Landing and along the famous Lake Taneycomo, offering you an incredible jet boat ride and seeing the natural beauty and breathtaking scenery of the Ozarks. The 12-mile jet boat ride will take you past some of the most stunning sites on the lakeside, with the guide narrating the area's history, anecdotes, and some insights. A magnificent ride on the lake in a jet boat will allow you to observe the famed Ozark woodlands, cliffs, and the beautiful waters of Lake Taneycomo and spot local species. While the jet boat sails down the lake, you will get to witness fantastic scenery and enjoy water splashes as the boat slides over the lake's clean and crystal blue waters. The thrilling river trip will undoubtedly have your heart racing. The hour-long jet boat trip will have you speeding around the lake at speeds of up to 35 mph, with skidding, sliding, 360-degree spins, bow dives, and power stops, making your jet boat riding experience one of the most thrilling water excursions you've probably never had on land or sea. Riding in a jet boat is a one-of-a-kind lake excursion that blends the fun and excitement of speeding down the river to unrivaled stunning vistas around the lakeside. This brand-new lake water adventure is ideal for any water enthusiast. This thrilling water ride adventure with the jet boat is ideal for keeping cool on a hot summer day. As the jet boat speeds up, the air will snap your face, and the lake's cool waters that splash all over the ship will create an unforgettable memory of your summer trip to Branson. After an exciting adventure ride on the Branson mountain coaster and a terrifying water experience with the jet boat adventure , you will surely bring home memories of all the fun and excitement in the Ozarks.
By Neil Sawford March 28, 2025
The Branson Fun Bucket List
By Neil Sawford March 21, 2025
Branson Adventures Off the Beaten Path
By Neil Sawford March 14, 2025
The history of White River is always interesting to look back and see where most of the Missourians come from and how they've traveled from their roots. Its history will unpack the trunks belonging to the pioneers of the White River and share the memories with us. The cold waters of Table Rock Lake that come from the White River are some of the best spots where you can enjoy a thrilling adventure ride with a jet boat in Branson. The U.S. Army Corps of Engineers operates six dams in the White River Basin. These dams were created as a system to reduce the frequency and severity of floods. Moreover, it provides water supply, generates hydroelectric power, and provides minimum environmental to the Tri-lakes area in Branson. The White River Basin connects to the six lakes: Beaver, Table Rock Lake, Bull Shoals Lake, Norfolk, Greers Ferry, and Clearwater. The wild White River shaped Branson and other towns in the Ozarks region in the 1800s. Today, it continues to be a main economic concern for the area. In the first years of development of the White River in the early century, the river offered an essential link for travel and commerce, but the river also spread damage with its frequent flooding. In later years, after the damming of the river and while Branson became a popular tourist spot, the waterway and its lakes became the world's attractions in their own right. It draws visitors at first by the dozens and eventually by the millions. This is the time where most visitors flock to the Tri-lakes area. Most of them enjoy various lake activities like boating, fishing, swimming, and other great water adventures like riding a jet boat in Branson. In the year 1850s, businessmen in the region were looking for ways to access the 722-mile-long White River. An eventual connection then followed to the Mississippi River, where steamboat and barge traffic became the model of river transportation. Springfield, Missouri, became the largest settlement in the region, but it wasn't built in an accessible river. Loggers, farmers, and vegetable growers were looking for ways to get their products to market, but they could only use lightweight barges and keelboats to the shallow upper portion of the White River. In 1851, Missouri Legislature approved a project to remove the obstructions along the Missouri section of the White River and deepen the river's channel where possible. As a result, by 1853, steamboats could travel up the river from Arkansas as far as Forsyth in Missouri, which had been named the seat of Taney County in 1845. With this in mind, Forsyth quickly became a bustling town and center of travel and commerce in the region. After the Civil War, most of the new shallow-water paddleboats were able to travel to Forsyth and to the settlement that would become Branson today and eventually on to the mouth of the James River, providing more access to the downstream markets. However, the unpredictable depth of the river made boat travel beyond Forsyth unreliable and difficult. The travel on the lake that the river provided for five decades was eventually replaced by railroad travel that finally came to Branson in 1906. This dependable railroad travel for commerce made Branson start to flourish, which led to its incorporation as a city in 1912. After the railroad's arrival, the White River was impounded upstream from Forsyth by constructing Powersite Dam, White River's first dam and the central United State's first hydroelectric plant. During this period, Branson began to flourish. The city's train station was used as the railhead for the construction materials needed for Powersite Dam. During these years, the six lakes that connect to the White River were authorized by U.S. Congress, and it directed the U.S. Army Corps of Engineers to build dams in the Mississippi Valley to reduce flood damage and loss of life. The authorization came primarily in response to the great flood in 1927, which made the rivers flowed across the entire Mississippi River Valley. The subsequent floods in the 1930s and 1940s promoted legislation that spurred the construction of the six dams in the White River Basin. During heavy rain, the lakes that connect to the White River Basin catch a massive flow of waters coming from the White River. After rivers downstream begin to recede, the waters are released in a controlled fashion to the lakes. Without the lakes, the water would flow downriver uncontrolled. It's clear to say now that the history of Branson and the surrounding region is inexplicably tied to the lakes where most of the tourists today come to enjoy great water activities that include adventure rides with the jet boat in Branson .
By Neil Sawford March 7, 2025
Lake Taneycomo: Branson's First Tourist Destination
By Neil Sawford February 28, 2025
Coming to Branson for the First Time If you're searching for a family-friendly vacation destination with once-in-a-lifetime experiences, look no further than Branson, Missouri. The city is well known for its live music performances. Still, it also features world-class shopping, unrivaled outdoor leisure, and unique attractions not found anywhere else in the country. You'll want to develop a plan to make the most of your time because there are many enjoyable things to do in this favorite vacation spot, like an adventurous ride on the Branson Jet Boats & Runaway Mountain Coasters. Here is a thorough travel guide with advice and suggestions to assist you in organizing your first trip to Branson. Why Visit Branson, Mo? Branson is renowned for its traditional southern hospitality and small-town atmosphere typical of middle America while still offering a large city's amenities. A Branson vacation also provides numerous opportunities to take in the beauty of nature, depending on the season. You can discover everything in Branson, whether seeking a wonderful family escapade, world-class live entertainment, outdoor activities, a romantic getaway, or the thrill of a Branson mountain coaster. What to Pack? Branson's weather is prone to sudden changes, no matter the season. Plan to visit in the spring or fall and bring layers of clothing. Morning temperatures are lower and rise throughout the day. All seasons require a pair of supportive walking shoes, a lightweight jacket, and a water bottle that can be filled up. T-shirts, shorts, and a swimsuit are necessities in the summer, along with sunscreen, lip balm, and insect spray. Be ready with a poncho because it rains frequently. Wintertime temperatures mean you should dress in thicker layers, such as warm coats, socks, fuzzy sweaters, gloves, a hat, and a scarf. Where to Dine? Branson has something for every appetite. Various settings are available, including dinner shows, casual and fine dining rooms, and kid-friendly eateries. The eating options in Branson include buffets, steakhouses, unique restaurants, big-name chains, lakefront dining, and more. We advise trying some of the unique Branson cuisines. Big D's BBQ has been named Branson's Best BBQ for four years! Locals love the Lake House for its breathtaking views. Exclusive to Branson, McFarlain's Family Restaurant is renowned for its homemade pies, rising joke table, and Ozarks cuisine. Where to Shop? The best shopping in the Midwest can be found in the Branson/Lakes region. More than 100 specialized boutiques and eateries may be found at Branson Landing. One of the largest selections of locally created goods in Southern Missouri may be found at The Crystal Fish Gifts, a family-run business in Branson for more than 35 years. Dick's 5&10, one of the country's last nickel and dime stores, is located in Branson's historic downtown. Discover the distinctive products of over 200 dealers, artists, and crafters at the Branson Craft Mall. The Grand Village Shops, a charming village-style experience, offers local shopping. Don't miss Kringles, the biggest Christmas store open all year in Missouri. The Tanger Outlets Branson provides the best guilt-free shopping for name-brand clothing. Where to Stay? There are several varied accommodation alternatives in Branson. Family-friendly lodging options include luxurious resorts, bed and breakfasts, rental homes, cabins, and more. Staying at a top-rated Branson resort with family-friendly activities, exciting attractions, and outdoor experiences nearby will double the excitement. The Castle Rock Resort and Waterpark feature a 40,000-square-foot indoor and outdoor park. Grand Country Resort is popular among families. Stillwaters Resort and Watermill Cove Resort offer lakeside views and water activities close to Silver Dollar City. Big Cedar Lodge offers glamping, private rustic cabins, and a variety of activities if you're looking for outdoor adventure. Great Outdoor Adventures You Need to Try in Branson The Branson Mountain Coaster offers a fantastic mountain experience that gives every thrill seeker a one-of-a-kind coaster ride that takes advantage of the natural elevation and topography of the area to provide an unforgettable ride. For a safe ride, passengers are seated on separate carts. A chain resembling the one used on ordinary roller coasters moves the coaches to the peak and then makes a downhill ride, racing between turns and slopes. You should go on a water adventure with the Branson Jet Boats after an exhilarating trip on the Branson mountain coaster. By taking a fantastic jet boat ride, you may witness the well-known Ozark woodlands and cliffs, the beautiful waters of Lake Taneycomo, and breathtaking lakefront views. You will enjoy spectacular views as the jet boat travels over the lake, and you will also be treated to water splashes as the ship travels through the water's clear, sapphire-blue surface. If it's your first time visiting Branson, familiarize yourself with everything the city offers, including the best times to go, where to eat and shop, which sights you should see first, and which activities you should do first.
By Neil Sawford February 21, 2025
Wildlife Viewing in the Branson Area
February 14, 2025
The history of White River is always interesting to look back and see where most of the Missourians come from and how they've traveled from their roots. Its history will unpack the trunks belonging to the pioneers of the White River and share the memories with us. The cold waters of Table Rock Lake that come from the White River are some of the best spots where you can enjoy a thrilling adventure ride with a jet boat in Branson. The U.S. Army Corps of Engineers operates six dams in the White River Basin. These dams were created as a system to reduce the frequency and severity of floods. Moreover, it provides water supply, generates hydroelectric power, and provides minimum environmental to the Tri-lakes area in Branson. The White River Basin connects to the six lakes: Beaver, Table Rock Lake, Bull Shoals Lake, Norfolk, Greers Ferry, and Clearwater. The wild White River shaped Branson and other towns in the Ozarks region in the 1800s. Today, it continues to be a main economic concern for the area. In the first years of development of the White River in the early century, the river offered an essential link for travel and commerce, but the river also spread damage with its frequent flooding. In later years, after the damming of the river and while Branson became a popular tourist spot, the waterway and its lakes became the world's attractions in their own right. It draws visitors at first by the dozens and eventually by the millions. This is the time where most visitors flock to the Tri-lakes area. Most of them enjoy various lake activities like boating, fishing, swimming, and other great water adventures like riding a jet boat in Branson. In the year 1850s, businessmen in the region were looking for ways to access the 722-mile-long White River. An eventual connection then followed to the Mississippi River, where steamboat and barge traffic became the model of river transportation. Springfield, Missouri, became the largest settlement in the region, but it wasn't built in an accessible river. Loggers, farmers, and vegetable growers were looking for ways to get their products to market, but they could only use lightweight barges and keelboats to the shallow upper portion of the White River. In 1851, Missouri Legislature approved a project to remove the obstructions along the Missouri section of the White River and deepen the river's channel where possible. As a result, by 1853, steamboats could travel up the river from Arkansas as far as Forsyth in Missouri, which had been named the seat of Taney County in 1845. With this in mind, Forsyth quickly became a bustling town and center of travel and commerce in the region. After the Civil War, most of the new shallow-water paddleboats were able to travel to Forsyth and to the settlement that would become Branson today and eventually on to the mouth of the James River, providing more access to the downstream markets. However, the unpredictable depth of the river made boat travel beyond Forsyth unreliable and difficult. The travel on the lake that the river provided for five decades was eventually replaced by railroad travel that finally came to Branson in 1906. This dependable railroad travel for commerce made Branson start to flourish, which led to its incorporation as a city in 1912. After the railroad's arrival, the White River was impounded upstream from Forsyth by constructing Powersite Dam, White River's first dam and the central United State's first hydroelectric plant. During this period, Branson began to flourish. The city's train station was used as the railhead for the construction materials needed for Powersite Dam. During these years, the six lakes that connect to the White River were authorized by U.S. Congress, and it directed the U.S. Army Corps of Engineers to build dams in the Mississippi Valley to reduce flood damage and loss of life. The authorization came primarily in response to the great flood in 1927, which made the rivers flowed across the entire Mississippi River Valley. The subsequent floods in the 1930s and 1940s promoted legislation that spurred the construction of the six dams in the White River Basin. During heavy rain, the lakes that connect to the White River Basin catch a massive flow of waters coming from the White River. After rivers downstream begin to recede, the waters are released in a controlled fashion to the lakes. Without the lakes, the water would flow downriver uncontrolled.  It's clear to say now that the history of Branson and the surrounding region is inexplicably tied to the lakes where most of the tourists today come to enjoy great water activities that include adventure rides with the jet boat in Branson.
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